About Us

LUCID Technologies SL was founded in January 2021 as a spin-off from the prestigious Pompeu Fabra University (UPF). The company emerged from over a decade of research led by Dr. Marcelo Bertalmio in the field of Human Vision Models, specifically focusing on “Image Processing for Enhanced Cinematography” (IP4EC). This research, supported by three ERC grants, validated innovative technologies in Tone Mapping and Gamut Mapping.

Our mission at LUCID is to democratize the tools for color processing, making advanced color management technology accessible to all creators, not just high-end professionals with costly equipment. We aim to empower creators with technology that has traditionally been exclusive to large productions, enabling them to achieve professional-level results without the complexity and expense.

LUCID was born out of a desire to solve the significant challenges in color management within the audiovisual industry. Recognizing the critical role of color in the perception and impact of visual content, we set out to simplify and automate the color grading process, allowing creators to focus more on their artistic vision. Our ultimate goal is to establish our technology as a standard in the industry, addressing one of the most complex and crucial aspects of audiovisual production: color.

Additionally, we hold an AI patent for a groundbreaking neural network that delivers more accurate visual results while using half the resources, offering robust protection against adverse attacks.

The LUCID Team

Marcelo

Investigation

CSO, co-founder. Marcelo Bertalmío is a world-renowned, highly-cited researcher with over 20 years of experience in image processing. Marcelo combines the disciplines of vision science, visual neuroscience and applied mathematics to mathematically model vision. 

Gino

development

CTO, co-founder. Gino Bollaert is a creative tools designer and developer with expertise in image and sound processing. He developed state-of-the-art interactive sound composition software used by game studios such as Microsoft, Sony, Disney and EA and is now adapting our vision science to industry tools.

Toby

commercialization

CEO, co-founder. Tobias Webster is an established, award-winning producer working across the mediums of advertising, film and television. Having successfully managed live action film productions on nearly every continent on earth, he has gained a strong network of industry contacts. 

Jordi

Marketing

CMO, co-founder. Jordi J. Recort has established marketing and channel developing experience in the industry previously working with companies like Apple, Adobe, Blackmagic Design, Media100, Radius or Truevision and now running a distribution company that provides film, video & television products to the industry.

Our Technological Edge

At LUCID Technologies, we tackle a fundamental challenge in the audiovisual industry: ensuring that the colors captured by advanced cameras are faithfully represented on screens. While modern cameras can capture a vast range of colors and light variations, the technology that processes this data often falls short, leading to a disparity between the captured and displayed images. This is where LUCID steps in, offering innovative solutions to overcome these limitations.

Our technology is built on a decade of research in human vision models, leading to the development of two patented technologies: Tone Mapping and Gamut Mapping. These technologies, transferred to LUCID from Pompeu Fabra University, enable more natural and accurate color representation, dynamically adapting to different lighting conditions in real-time.

Our competitive advantage lies in our proprietary vision model, which generates superior image quality without the need for manual intervention. Unlike traditional methods that rely on fixed color curves, our software analyzes each frame in real-time, producing results that are both technically correct and visually stunning. This approach has been validated by industry professionals and stands out as a groundbreaking advancement in the field of color correction.

LUCID’s technological and industrial capabilities are supported by a team with extensive experience in image processing and color science. Our algorithms are not only innovative but also highly efficient, capable of operating in real-time on various devices, from cameras to televisions. This versatility opens up a wide range of applications, from film and television production to 3D visualization and even gaming.

We protect our intellectual property through robust strategies, including two granted European patents that cover our core technologies.


Contact us

How can we help improving your color?
Want to integrate LUCID technology into your products?